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Trent Rock's Blog – September 2010 Archive (1)
Holding a Knife Before Purchase......For A Price?
I see a lot of discussion on how people like to actually HOLD the knives before they make a purchasing decsion. So I thought I would post these links.
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But what was driving the effect? The team's initial hypothesis was that the behavior is driven by a classic Pavlovian response. "Behavioral neuroscience suggests that when I put something appetizing in front of you, your brain activates motor…
Added by Trent Rock on September 28, 2010 at 21:08 — 4 Comments
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